Subaru Of America
Information
client... Henry Gill Communications
they wanted... to establish a rewards program for Subaru vehicle owners by implementing a viral email campaign system with an integrated micro-site. It was vital that this system track and store comprehensive individual user information as well as reinforce the established culture of Subaru.
FIREANT STUDIO delivered... Once again, Fireant delivers results, bringing a drawing board concept to life. By utilizing a tongue-in-cheek approach, in which current owners send prescription emails to "cure" friends and family afflicted with Two-Wheel-Drive-Sydrome (TWDS) this campaign hits a broad target audience and sticks. The more "cures" an individual provides, the more rewards they receive. Behind the scenes, the database stores 16 points of contact for every user, thus allowing for pinpoint direct marketing in the future. As the program builds, Subaru can rest assured that their vital client information is secure, reliable, and easily accessible. This interactive system has allowed Subaru to connect with new customers, enhance established relationships, encourage customer loyalty and target new audiences.
FIREANT STUDIO delivered... Once again, Fireant delivers results, bringing a drawing board concept to life. By utilizing a tongue-in-cheek approach, in which current owners send prescription emails to "cure" friends and family afflicted with Two-Wheel-Drive-Sydrome (TWDS) this campaign hits a broad target audience and sticks. The more "cures" an individual provides, the more rewards they receive. Behind the scenes, the database stores 16 points of contact for every user, thus allowing for pinpoint direct marketing in the future. As the program builds, Subaru can rest assured that their vital client information is secure, reliable, and easily accessible. This interactive system has allowed Subaru to connect with new customers, enhance established relationships, encourage customer loyalty and target new audiences.
highlights...
- fun incentive system to engage clients in marketing efforts and attract new customers
- secure data management system to capture user information
TECHNOLOGY
Viral Marketing Campaigns
Marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives.
