Real Solutions 2011
Information
client... Kettle Brand
They wanted... An interactive marketing campaign microsite that encouraged visitors to explore real food solutions, enter a sweepstakes, and download coupons as part of the "Real Solutions" campaign for Kettle Brand chips.
FIREANT STUDIO delivered... As part of the natural new year focus on goal-setting, Kettle Brand Baked Potato Chips encouraged visitors to learn more about real food, share inspiration for real food solutions, download coupons and register for a chance to win a motivational trip.
As the development lead for the microsite, FIREANT created a Flash-based "inspiration board" with Facebook and Twitter integration to enable visitors to explore and share their enthusiasm for real food with their friends online. FIREANT also created a promotional Facebook application and tab to help Kettle Brand chips integrate all interactive marketing campaign elements online. Finally, FIREANT created unique video motion graphics to add an element of fun and challenge visitors to find the "impostor" chips and recognize real food - like Kettle Brand Baked Potato Chips.
Highlights...
- 200,000 visits to the microsite
- 172,000 coupon/sweepstakes registrations in 45 days
- 20,000+ coupons downloaded
- viral distribution through social media channels such as facebook and twitter
TECHNOLOGY
Microsites
A microsite is an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website with it's own domain address.
