They wanted... a fun interactive game housed in Facebook to add social integration and viral marketing potential to a larger Qualcomm awareness campaign.
FIREANT STUDIO delivered... Fast Company recently named Qualcomm as one of the top ten Most Innovative Companies in the Mobile category. This viral marketing campaign showcases their dedication to innovation and provides a fun and social way for customers to learn more.
FIREANT developed initial and final game concepts, graphics and Flash development and overall interaction design and coding. Integrating the game into the existing Qualcomm Facebook experience was a crucial part of the social media strategy and added a simple way to increase exposure and viral potential to the overall campaign. FIREANT also customized an analytics system for the game to measure specific usage, sharing levels and profile data on all interactions.
-flash development integrated into Facebook API
-customized analytics for detailed metrics on viral marketing campaign gaming element
Marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives.
FIREANT STUDIO delivers interactive and integrated online campaigns. If you can dream it, we can make it. We specialize in developing products that transform the online experience for your clients, stakeholders, employees, and you. We have years of experience creating diverse projects from complex content management systems to websites as unique as the businesses we serve.
Things come up. You bite off more than you can chew. Or sometimes you just need a fresh set of eyes to help push the boundaries. We understand. Let us at FIREANT STUDIO lend a hand with interactive development. We thrive on collaborating with design agencies to create cutting edge products.
An intuitive website, an engaging application, or a fresh new look can make the difference in grabbing new clients and invigorating existing ones. We can help to multiply your momentum or set you on a new track if things are lagging. If you have a great idea, we can make it work for you online.