Qualcomm Facebook Game
Information
client... The Viral Factory
They wanted... a fun interactive game housed in Facebook to add social integration and viral marketing potential to a larger Qualcomm awareness campaign.
FIREANT STUDIO delivered... Fast Company recently named Qualcomm as one of the top ten Most Innovative Companies in the Mobile category. This viral marketing campaign showcases their dedication to innovation and provides a fun and social way for customers to learn more.
FIREANT developed initial and final game concepts, graphics and Flash development and overall interaction design and coding. Integrating the game into the existing Qualcomm Facebook experience was a crucial part of the social media strategy and added a simple way to increase exposure and viral potential to the overall campaign. FIREANT also customized an analytics system for the game to measure specific usage, sharing levels and profile data on all interactions.
Highlights...
-flash development integrated into Facebook API
-customized analytics for detailed metrics on viral marketing campaign gaming element
TECHNOLOGY
Viral Marketing Campaigns
Marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives.
