Ford Motor Company
Information
client... JWT
they wanted... a series of high impact flash-based banner ads for multiple ongoing Ford ad campaigns while maintaining close client interaction to support quick turnarounds and a collaborative creation process.
FIREANT STUDIO delivered... There's a fine line between "high impact" and "obnoxious" when talking about banner ads. Fortunately, FIREANT knows where to draw that line, and the results speak for themselves. Dynamic layouts, ease of readability, and designs consistent with Ford's established standards bring these ads to life, ensure a high return on investment and grab the users attention encouraging them to click. Optimized graphics and small file sizes keep these animations running smoothly regardless of computer or connection speed, while the ability to track click rates and monitor the success of campaigns on an individual basis allows for instant feedback on their overall effectiveness.
highlights...
FIREANT STUDIO delivered... There's a fine line between "high impact" and "obnoxious" when talking about banner ads. Fortunately, FIREANT knows where to draw that line, and the results speak for themselves. Dynamic layouts, ease of readability, and designs consistent with Ford's established standards bring these ads to life, ensure a high return on investment and grab the users attention encouraging them to click. Optimized graphics and small file sizes keep these animations running smoothly regardless of computer or connection speed, while the ability to track click rates and monitor the success of campaigns on an individual basis allows for instant feedback on their overall effectiveness.
highlights...
- attention grabbing flash banner ads increase visibility
- tracking system to monitor click rates
TECHNOLOGY
Online Marketing
The marketing of products or services over the Internet.
